Post by account_disabled on Mar 7, 2024 13:51:37 GMT 3.5
In the Editorial Calendar, the seasonality of the contents must also be considered, for example some must be scheduled for summer or winter or can be linked to calendar anniversaries. To learn more, read our article on how to create an editorial calendar . Content Design and Production Content design and production is the core of the content marketing strategy. The contents must be designed and produced according to the objectives, the various targets, the phase of the Customer Journey in which we expect to intercept them, the channels and obviously the Brand's Tone of Voice ( TOV ), i.e. its communicative identity and vocabulary. In fact, valuable content , as mentioned, can facilitate the transition from a specific phase of the Customer Journey to the next one and guide him in the various steps that lead to the purchase (TOFU, MOFU, BOFU).Imagine you own a toy store; Here's an example of how valuable content can drive a lead through the funnel: TOFU : create content that solicits the attention of fathers, mothers, uncles and grandparents in the period before Christmas, for example articles on how to choose the right toy, based on gender, age, interests of the boy or girl.
What must these contents be like, then, to be of value ? Of a format and type Greece Telegram Number Data suitable for the target and the channel; Useful for the industry and for the user, i.e. relevant and pertinent, quality, reliable and interesting; Effective for satisfying the needs of the target and answering questions; Very distinct from those of competitors, compared to which they must offer added value; Engaging, attractive, inspirational and fun; Engaging, i.e. they must encourage the user to interact. The differentiation of the products / services offered, and therefore of the communication in Content Marketing, has changed over time. That is, diversification based on product / service characteristics is no longer possible , because we have now witnessed the transition from an industrial economy to the so-called Experience Economy . at this stage an aunt who has read your article is now interested in toys suitable for the 5-10 age group, for girls, but which one to choose? You created an article specifically for this! With various ideas and purchasing ideas.
A concept developed by Pine and Gilmore in their text. From this perspective, storytelling helps to differentiate the Contents themselves, combining the simple narration of the Brand, its products and characteristics with an emotional part, through the principles of rhetoric and narratology. Storytelling is therefore also capable of increasing the perceived value of the Product or Brand, using communication and stories to develop potential value and thus increase customer satisfaction. It is then important to combine storytelling with SEO , and therefore adopt SEO optimization strategies for content marketing , to increase their visibility on search engines and intercept your identified target segment.
What must these contents be like, then, to be of value ? Of a format and type Greece Telegram Number Data suitable for the target and the channel; Useful for the industry and for the user, i.e. relevant and pertinent, quality, reliable and interesting; Effective for satisfying the needs of the target and answering questions; Very distinct from those of competitors, compared to which they must offer added value; Engaging, attractive, inspirational and fun; Engaging, i.e. they must encourage the user to interact. The differentiation of the products / services offered, and therefore of the communication in Content Marketing, has changed over time. That is, diversification based on product / service characteristics is no longer possible , because we have now witnessed the transition from an industrial economy to the so-called Experience Economy . at this stage an aunt who has read your article is now interested in toys suitable for the 5-10 age group, for girls, but which one to choose? You created an article specifically for this! With various ideas and purchasing ideas.
A concept developed by Pine and Gilmore in their text. From this perspective, storytelling helps to differentiate the Contents themselves, combining the simple narration of the Brand, its products and characteristics with an emotional part, through the principles of rhetoric and narratology. Storytelling is therefore also capable of increasing the perceived value of the Product or Brand, using communication and stories to develop potential value and thus increase customer satisfaction. It is then important to combine storytelling with SEO , and therefore adopt SEO optimization strategies for content marketing , to increase their visibility on search engines and intercept your identified target segment.